Builders Track
🚀 Business Launch
Month 1 of 12
$5,000
Cash on Hand
Step 1
Choose your business
Name your business
Business Name
Starting Price Point
Low — attract volume, thin margins
Mid — balanced positioning
Premium — higher margin, slower growth
Launch →
Month
1
Decisions
💰 Pricing Strategy
Lower prices — grow customers faster
Hold current prices
Raise prices — boost margin
📣 Marketing Spend
$0 — word of mouth only
$200 — social media basics
$500 — targeted ads + community events
$1,000 — full campaign
👥 Staffing
Solo — you do everything
1 part-time employee ($600/mo)
1 full-time employee ($1,400/mo)
🌱 Community Reinvestment
None this month
Sponsor a local event ($150)
Hire from neighborhood first ($200 premium)
Run Month →
Business Log
Your monthly results will appear here.
12-Month Recap
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Play Again