Unit 9 Assessment

Stocks &
Stock Valuation

Brigham-Houston Ch. 9 · Dividend Discount Models, Gordon Growth, P/E Valuation & Market Efficiency · 2-Week Unit

100 Points Total
4 Sections
20 Questions
DDM & Gordon Growth Calculations
Auto-graded · Rubric Included
📈 Dividend Discount Models
📐 Total Return & Yield
🏷️ P/E & Book Value Approach
⚖️ Market Efficiency & Stock Types
Dividend Discount Models
Zero-Growth (Preferred Stock)P₀ = D ÷ r_s
Constant Growth (Gordon Growth)P₀ = D₁ ÷ (r_s − g)
D₁ = Next Year's DividendD₁ = D₀ × (1 + g)
Non-Constant GrowthPV each dividend individually; then add PV of terminal value
Terminal Value (Horizon)P_N = D_{N+1} ÷ (r_s − g)
Total Return & Yield Decomposition
Expected Total Returnr_s = Dividend Yield + Capital Gains Yield
Dividend YieldD₁ ÷ P₀
Capital Gains Yield= g (constant growth rate)
Required Return (CAPM)r_s = r_RF + (RP_M) × β
Earnings YieldEPS ÷ P₀ (inverse of P/E)
P/E & Book Value Approaches
P/E ValuationP₀ = EPS × Industry P/E Multiple
Price-to-Book (P/B)Market Price ÷ Book Value per Share
Book Value per ShareTotal Equity ÷ Shares Outstanding
EPS Growth ImpactHigher sustainable growth → higher P/E justified
Intrinsic vs. Market PriceIf intrinsic > market → undervalued → buy signal
Market Efficiency & Stock Types
Weak-Form EMHPast prices cannot predict future returns
Semi-Strong EMHAll PUBLIC info already reflected in price
Strong-Form EMHEven insider info reflected — strongest claim
Common vs. Preferred StockPreferred: fixed dividend, priority claim; Common: residual, voting rights
Preemptive RightExisting shareholders' right to maintain % ownership in new issues
Model Quick-Reference →
Zero Growth
P₀ = D ÷ r_s
Preferred stock or no-growth common
Constant Growth
P₀ = D₁ ÷ (r_s − g)
Mature, steadily growing firm
Non-Constant Growth
PV(dividends) + PV(P_N)
High-growth phase then stable
P/E Multiple
P₀ = EPS × P/E
Earnings-based relative valuation
Total Return
r_s = D₁/P₀ + g
Solve for expected return on stock
out of 100 points
Section 1
/40
Multiple Choice
Section 2
/20
True / False
Section 3
/20
Short Answer
Section 4
/20
Extended Response
⚠ Sections 3 & 4 are teacher-graded. Use the rubric selectors below to finalize the score.
1
Multiple Choice
Select the best answer · Includes DDM, Gordon Growth, P/E & total return calculations
2 pts each · 40 pts
Click the best answer. Use the formula reference panel and model quick-strip above. Round to the nearest cent or tenth of a percent unless stated otherwise. Each question is worth 2 points.
2
True or False
Click TRUE or FALSE for each statement
2 pts each · 20 pts
Select TRUE or FALSE for each statement. Each is worth 2 points.
3
Short Answer
Show all calculations + explain in 2–4 sentences · Teacher-graded
5 pts each · 20 pts
Answer in 2–4 complete sentences. Show every calculation step clearly. Rubric selectors appear after grading.
4
Extended Response — Swanson Initiative Stock Selection Memo
3-company valuation · DDM · P/E · Buy / Hold / Sell · Teacher-graded
20 pts
Read the scenario carefully. Write a well-organized analytical memo of at least 8 sentences. Show all calculations with labeled steps. Use and underline at least four unit vocabulary terms.
📋 Scenario — Swanson Initiative: Evaluating Three Community-Connected Stocks
The Swanson Initiative investment committee is screening three dividend-paying stocks for potential inclusion in the youth portfolio. Each stock has a different growth profile. As student analyst, you must value each stock, compare intrinsic value to market price, and write a buy / hold / sell recommendation memo.
Stock 1 — Preferred (Zero Growth)
Fixed annual dividend: $5.00 · Required return (r_s): 8% · Current market price: $58
Stock 2 — Utility (Constant Growth)
D₀ = $2.40 · Constant growth: 4% · Required return (r_s): 9% · Market price: $52
Stock 3 — Tech (P/E Method)
EPS = $3.50 · Industry P/E = 18× · Market price: $58 · r_s = 12%
Market Efficiency Question
If markets are semi-strong form efficient, should the committee rely on public financial ratios alone to consistently beat the market? Explain.
35 Write your full stock valuation memo covering all four parts: (a) Value the preferred stock (Stock 1) using the zero-growth DDM — show work, state intrinsic value vs. market price, and give a buy/hold/sell signal with justification; (b) Value the utility stock (Stock 2) using the Gordon Growth Model — calculate D₁ first, then P₀ — state intrinsic value vs. market price and your signal; (c) Value the tech stock (Stock 3) using the P/E multiple method — state intrinsic value vs. market price and your signal; (d) Explain in 2–3 sentences whether the committee should expect to consistently find undervalued stocks using only publicly available financial data, referencing the semi-strong form of the Efficient Market Hypothesis. Use at least four underlined vocabulary terms.
📋 Teacher Scoring Rubric
CriterionExcellent (Full)Proficient (Partial)Developing (Minimal)Score
Part (a) — Preferred Stock Valuation
P₀ = $5.00 ÷ 0.08 = $62.50 · Market = $58 → Intrinsic > Market → UNDERVALUED → Buy
P₀ = $62.50 correctly calculated; compares to $58 market price; buy signal justified Formula correct; arithmetic minor error OR signal missing Wrong formula or no signal given /5
Part (b) — Utility Gordon Growth
D₁ = $2.40×1.04 = $2.496 · P₀ = $2.496÷(0.09−0.04) = $2.496÷0.05 = $49.92 · Market = $52 → Overvalued → Sell / Hold
D₁ calculated correctly; P₀ = $49.92 shown; overvalued conclusion with signal D₁ or P₀ correct but not both; or valuation comparison missing Wrong model applied or both calculations missing /5
Part (c) — P/E Valuation
P₀ = $3.50 × 18 = $63.00 · Market = $58 → Intrinsic > Market → UNDERVALUED → Buy
P₀ = $63.00 correctly calculated; compared to $58; buy signal given with reasoning Calculation correct; signal absent or not justified Wrong formula or arithmetic error without acknowledgment /5
Part (d) — EMH Semi-Strong Explanation Correctly explains semi-strong EMH means all public information is already priced in; using public ratios alone cannot consistently generate excess returns; acknowledges limitations for the committee EMH concept referenced correctly but implications for the committee are thin EMH mentioned but incorrectly defined or no application to scenario /5
Extended Response Total: / 20

Ready to Grade?

Sections 1 & 2 auto-grade instantly. Use the rubric selectors for Sections 3 & 4.