Brigham-Houston Ch. 9 · Dividend Discount Models, Gordon Growth, P/E Valuation & Market Efficiency · 2-Week Unit
| Criterion | Excellent (Full) | Proficient (Partial) | Developing (Minimal) | Score |
|---|---|---|---|---|
| Part (a) — Preferred Stock Valuation P₀ = $5.00 ÷ 0.08 = $62.50 · Market = $58 → Intrinsic > Market → UNDERVALUED → Buy |
P₀ = $62.50 correctly calculated; compares to $58 market price; buy signal justified | Formula correct; arithmetic minor error OR signal missing | Wrong formula or no signal given | /5 |
| Part (b) — Utility Gordon Growth D₁ = $2.40×1.04 = $2.496 · P₀ = $2.496÷(0.09−0.04) = $2.496÷0.05 = $49.92 · Market = $52 → Overvalued → Sell / Hold |
D₁ calculated correctly; P₀ = $49.92 shown; overvalued conclusion with signal | D₁ or P₀ correct but not both; or valuation comparison missing | Wrong model applied or both calculations missing | /5 |
| Part (c) — P/E Valuation P₀ = $3.50 × 18 = $63.00 · Market = $58 → Intrinsic > Market → UNDERVALUED → Buy |
P₀ = $63.00 correctly calculated; compared to $58; buy signal given with reasoning | Calculation correct; signal absent or not justified | Wrong formula or arithmetic error without acknowledgment | /5 |
| Part (d) — EMH Semi-Strong Explanation | Correctly explains semi-strong EMH means all public information is already priced in; using public ratios alone cannot consistently generate excess returns; acknowledges limitations for the committee | EMH concept referenced correctly but implications for the committee are thin | EMH mentioned but incorrectly defined or no application to scenario | /5 |
Sections 1 & 2 auto-grade instantly. Use the rubric selectors for Sections 3 & 4.